Recently won (or being considered for) any awards or new credentials, professionally or personally?

PERSONAL DETAILS

Why did you start your practice? Turning points in your career? Lessons you’ve learned & imparted.

PERSONAL DETAILS

Any stories from your family or personal interests that can impart relevant lessons?

PERSONAL DETAILS

Can you talk about any core values, philosophy or a sense of mission that drives your practice or your life?

PERSONAL DETAILS

Who can you Quote (interview), Co-author or swap articles with? Referral relationships? Relevant VIP?

CROSS-PROMOTIONAL

Is a colleague presenting a seminar or organizing an event that would be relevant to your audience?

CROSS-PROMOTIONAL

Are you doing anything with a charity or another organization?

CROSS-PROMOTIONAL

Can you applaud your partner, staff, client or colleague?

CROSS-PROMOTIONAL

Any lessons, examples or metaphors from the news or pop culture (sports, entertainment, politics)?

CROSS-PROMOTIONAL

Hired anyone new? Or a new strategic alliance? How has it increased your value or service to clients?

CROSS-PROMOTIONAL